Going back and imagining myself back to the days I started joining the agency as Account Executive, I actually have no idea what an ads agency account professional is. But now, I have been in this industry for 6 years as an ads agency account professional, Account Director. So, I think it’s time for me to share about the roadmap of account professional so that it can be helpful to those who wanted to start the career or who are already in the ads agency but not finding what your passion is.
In this blog, I will cover these topics.
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Roadmap of agency account professionals
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Skills needed for account managers.
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Preparation to set your feet into account professional.
Now, before we dive in, you need to know something important. Agencies come in all shapes and sizes. Some are tiny teams tackling local businesses, while others are global giants working with major brands. This means the structure can vary a bit, but don't worry, we'll cover the general career roadmap!
Roadmap
Imagine a ladder, each rung leading you higher in the agency world. Let's climb it together, shall we?
- Junior Account Executive (or Intern): Fresh out of school and eager to learn? This is your starting point! You'll be the go-to for research, meeting setups, and basically supporting the team. Think of it as boot camp, learning the ropes and soaking up everything you can.
- Account Executive: Now you're getting involved! Here, you'll focus on the day-to-day execution of campaigns. Picture yourself collaborating with the creative team, media buyers, and social media gurus to make magic happen. You'll also start joining client meetings, taking notes, and learning the ropes of communication. Don't worry, you won't be flying solo – experienced team members will guide you.
- Senior Account Executive/Account Manager: Buckle up, because these folks are the workhorses of the agency! They juggle two crucial roles: guiding junior members and taking full responsibility for their own projects. They're the client communication champions, strategizing and making decisions. Think of them as the experienced captains steering the ship.
- Senior Account Manager: Okay, so this position is a bit rarer, but let's explore it anyway! Here, you'd focus more on strategy, leaving day-to-day client communication to your team. You'd be the mastermind behind the scenes, supporting your team and ensuring smooth sailing.
- Associate Account Director/Account Director: Here's where the big guns come in! With 5-8 years of experience under your belt, you'll be a master networker. You'll work closely with the finance team, COO, and even the CEO to bring in new business and grow the agency. Think of yourself as the rainmaker, connecting with clients, pitching amazing ideas, and nurturing strong relationships.
- Group Account Director: This role is more common in bigger regional agencies. You'd oversee all business growth and management, kind of like a general overseeing the troops! Sometimes, this position might merge with the COO role.
- CEO: Woohoo! You made it to the top! As the CEO, you'll be the heart of the agency, leading the charge on all things financial and business-related. Think of it as the culmination of your journey, where you leverage your experience to build your own advertising empire (or choose an existing one to head).
No matter your experience level, from seasoned account executive to brand new junior, the key to success lies within you – your mindset. Three fundamental mindsets define successful account professional, the 3 “S” ;
1) Serving your clients with dedication.
2) Sharing your expertise and insights to build strong relationships.
3) Approaching every challenge with empathy to find the best solutions.
The Skills You Need:
So, what kind of person thrives in this role? Well, you don't need to be a specialist in one area, but you do need to be a master of many! Here's the toolbox you'll need:
- 💬 Communication Jedi: You'll be talking to all sorts of people – clients, team members, everyone! Being able to explain complex ideas clearly and connect with different personalities is key.
- 🚀 The Adaptable Ninja: Things move fast in the ad world, so being able to think on your feet and adjust to changing situations is a must. Think of it as a superpower you unlock as you climb the ladder.
- 🔋 The Energizer Bunny: This job can be demanding, so having boundless energy and enthusiasm is a huge plus. Your positive spirit will keep the team motivated and the clients engaged.
- 🔍 Sherlock Holmes Jr.: Strong analytical skills are essential. You'll need to understand data, analyze results, and use those insights to craft winning campaigns.
- 🎩 Presentation Pro: Getting buy-in from clients requires you to present ideas clearly and persuasively. Honing your presentation skills will be a game-changer.
- 💻 Digital Guru (Bonus Skill): Especially in today's world, having a strong understanding of different digital platforms like social media will definitely give you an edge.
And don’t forget that once you become a customer service or account professional or client service, whatever you call, there is one thing.
"To the customer, you ARE the company."
So, never take it personal and act it accordingly.
Landing your first step to become an Ads Agency Account Professional?
Better know what to prepare :
Okay, so you're pumped and ready to tackle the agency world! But how do you land your first role? Here's how to get your foot in the door:
- Craft a Killer Resume: Highlight your relevant skills, even if they're from previous jobs or internships. Focus on transferable skills like communication, organization, and teamwork. Remember, agencies love fresh perspectives!
- Actively networking: Connect with people in the industry on LinkedIn, attend industry events, and leverage your existing network. You never know who might have a lead on a hot opening.
- Ace the Interview: Research the agency beforehand, prepare strong examples of your skills, and be ready to showcase your passion for advertising. Don't be afraid to ask insightful questions!
- Start at the Bottom (and Climb!): Don't be discouraged if you start as a Junior Account Executive. This role is a fantastic way to learn the ropes and build a solid foundation for your career. Embrace the learning opportunities and showcase your dedication!
The Account Management Exodus:
Now, let's address the elephant in the room: the switch to brand marketing on the client-side. It's true, some Account Managers do opt out of the agency ladder, choosing to become brand marketers for client companies.
Here's a perspective from your big sis: it's all about finding your perfect fit! Some people thrive on the fast-paced agency environment, while others prefer the structure and focus of working directly for a brand. Both paths are fantastic!
The Final Word:
The world of account management is a dynamic and exciting one. It's a career path that allows you to be a creative problem-solver, a client whisperer, and a strategic mastermind all rolled into one. So, if you're ready to dive in, embrace the challenges, and learn from the best, then there's no better time than now!
P.S. Want to take your account management skills to the next level? Check out my Ads Agency Account Management Training program! It's designed to equip you with the strategic and systematic approaches you need to excel in this rewarding career. You'll learn everything from crafting killer presentations to building strong client relationships, all while developing a solid foundation in the advertising landscape. Head over to my website to learn more and unlock your full potential as an account pro!