As someone who's been in the advertising and digital marketing landscape of Myanmar for more than 5 years, I'm excited to see the changes & shifts of users on different social media platforms. From a recent data reference has provided that Myanmar content creators can benefit more than minimum wage by being active on Tiktok platform.
Lip-syncing video content dominates the scene, with creators bringing local songs and dialogues to life through expressive performances. Whether it's dramatic movie lines or the latest hits from Myanmar's music industry, these videos let creators showcase their personality while connecting with familiar cultural moments.
Dancing video contents are stealing the spotlight, as Myanmar youth blend traditional moves with modern trends. From traditional Thingyan dance remixes to K-pop cover challenges, these videos celebrate both Myanmar's rich cultural heritage and its growing connection to global dance movements. From the Q3 of 2024, Myanmar's traditional dance contents become more popular and consumed by local audience by engaging to the videos or participating the Myanmar traditional challenge.
TikTok filter contents have become a playground for creativity, where Myanmar creators transform everyday moments into magical experiences. These videos are especially popular because they add a touch of fun to simple stories, letting creators experiment with everything from cute beauty effects to hilarious face transformations.
Did you know that a staggering 73% of creators in Myanmar can earn above minimum wage on the platform?
This puts us at the top of Southeast Asia in terms of creator monetization!
Now, looking it into the sheer size of the platform: over 325 million monthly active users across Southeast Asia, with 15 million businesses actively leveraging it. This translates to a massive audience waiting to be engaged.
The number of creators that can earn above minimum wage on the TikTok platform of each country in the Southeast Asia region is as below.
- Thailand 36%
- Myanmar 73%
- Laos, 87%
- Cambodia 56%
- 83% of Vietnam
- Malaysia 80%
- Singapore 68%
- 40% of the Philippines
- Indonesia 63%
Data reference from MarketThink Thailand's Facebook page post.
Now, let's talk content. Here's where the creativity skills can be showed off! Based on current trends, users are hungry for these categories according to the consuming data of 2023 (Decreasing demand)
1. Entertainment has 112,000 videos. 4,400 million views.
2. Food & Travel has 1.3 million videos. 70,000 million views.
3. Beauty & Fashion has 1.2 million videos and 41,000 million views.
4. Sport has 115,000 videos. 7,100 million views.
5. Gaming has 10 million videos. 122,000 million views.
6. Education has 63,000 videos. 962 million views.
Successful content are already in these areas, but there's room for more.
Looking ahead to 2024, the trends forecast even more exciting opportunities. Think authentic and inspirational content that resonates with your audience, alongside the ever-popular entertaining and funny videos that can make and feel the audience with relevance to their lifestyle.
The data is clear: Myanmar creators have a golden opportunity on TikTok. So, grab your phone, unleash your creativity, and start building your online presence!
Make sure that your Tiktok contents are relevant to the culture and behaviors of the Myanmar audience once you are creating contents to viral.