As someone who's been in the advertising and digital marketing landscape of Myanmar for more than 5 years, I'm excited to see the changes & shifts of users on different platform. That's definitely one of the research & analytic skills that an ads agency account director should have.
Always looking for the updates & trends along with having the insights in heart should be the habit of an account professional. Instead of rushing to pull out the random data from internet only when the client is asking. Now I see a data report about the growth on TikTok where there is Myanmar region data and thus, it catches my eyes' attention.
Did you know that a staggering 73% of creators in Myanmar can earn above minimum wage on the platform? This puts us at the top of Southeast Asia in terms of creator monetization!
Now, looking it into the sheer size of the platform: over 325 million monthly active users across Southeast Asia, with 15 million businesses actively leveraging it. This translates to a massive audience waiting to be engaged.
The number of creators that can earn above minimum wage on the TikTok platform.
Of each country in SE Asia region
- Thailand 36%
- Myanmar 73%
- Laos, 87%
- Cambodia 56%
- 83% of Vietnam
- Malaysia 80%
- Singapore 68%
- 40% of the Philippines
- Indonesia 63%
Data reference from MarketThink Thailand's Facebook page post.
Now, let's talk content. Here's where the creativity skills can be showed off! Based on current trends, users are hungry for these categories according to the consuming data of 2023 (Decreasing demand)
1. Entertainment has 112,000 videos. 4,400 million views.
2. Food & Travel has 1.3 million videos. 70,000 million views.
3. Beauty & Fashion has 1.2 million videos and 41,000 million views.
4. Sport has 115,000 videos. 7,100 million views.
5. Gaming has 10 million videos. 122,000 million views.
6. Education has 63,000 videos. 962 million views.
Successful contents are already in these area, but there's room for more.
Looking ahead to 2024, the trends forecast even more exciting opportunities. Think authentic and inspirational content that resonates with your audience, alongside the ever-popular entertaining and funny videos which can make and feel the audience with relevancy to their lifestyle.
The data is clear: Myanmar creators have a golden opportunity on TikTok. So, grab your phone, unleash your creativity, and start building your online presence! It's a platform brimming with potential, and you have the power to carve your own path to success.