Hello.👋 I'm May Phoo Pan, F&B Digital Marketing Expert
Digital Ads Alone Don’t Grow Restaurants — Balancing your Brand Strategy & Marketing Strategy is
Most digital marketers fail in F&B because they treat restaurants like e-commerce. But F&B is about emotions & experiences. I help aligning your Restaurant’s Operations & Marketing backed by Data to become solid - this process helps your bar & restaurant to grow revenue, more retentions.
Handled 20+ f&b brands in Bangkok
In 2024, May relocated to Bangkok to pursue academic and professional growth in the heart of Southeast Asia’s thriving hospitality hub.
May has performed as a full-time role as a Digital Marketing Manager at Soho Hospitality Bangkok, 20+ brands served. From in-house brands to client restaurants. Deep understanding of Thai consumer behavior, tourists behaviours, local competition dynamics, and what actually works in different regions depending on the tourism seasonality, as F&B is connected to tourism and hospitality.
I have conducted research on the marketing trends that happened in Q1, Q2, Q3 2025 and crafted as report.
Recommendations for May

Full Stack Marketer & Trainer
May Phoo Pan at B360 Agency excelled in account management, demonstrating strong leadership and expertise across PR, digital, influencer, video production, and agency strategy, significantly driving revenue. She strategically managed over 30 global brands (SAMSUNG, HUAWEI, HONOR, VIBER), ensuring project success through insightful communication. Her exceptional ability to balance client relationships and marketing strategy makes her a true business leader who consistently exceeded expectations. Highly recommended for senior marketing and communications leadership.

Founder/CEO | Crackerjack Marketing
May was a student of mine in two digital marketing classes.
May's passion for marketing and advertising was evident as she led her teams in marketing planning and presentations. She was extremely helpful to her other classmates, and very engaged in university life outside of class. From my modules to her final capstone, she's shown her expertise as a digital marketer in both strategy and execution. I would recommend May to any marketing organization and I'm confident she will continue to be extremely successful in her career.

Digital Marketing Professor | Habour.Space Institude of Technology & UCLA
May enrolled in my Digital Marketing for Start Ups course at HSU in Bangkok. May is a very talented and motivated marketing professional. She has remarkable enthusiasm for the industry and impressive marketing knowledge. I clearly remembered how she enthusiastically participated in all the classwork, assignments and group discussions. Her ability to apply theoretical knowledge to practical situations was truly impressive during her capstone presentation.

Head of Marketing | SAMSUNG MYANMAR
I have known her since her career start. She has always been reliable, goal-oriented and result-driven agency-side marketer.