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Starting from 2024, May moved to Bangkok to study & work

In 2024, May relocated to Bangkok to pursue academic and professional growth in the heart of Southeast Asia’s thriving hospitality hub.

While earning her Master’s degree in Digital Marketing, she simultaneously worked remotely as a Marketing Manager for an online education start-up based in Kuala Lumpur. After graduating, she transitioned into a full-time role as Assistant Digital Marketing Manager at Soho Hospitality Bangkok, where she supports a diverse portfolio of F&B brands and hotel outlets.

At Soho, May’s responsibilities include:

📋 Developing content strategies and editorial calendars
🌐 Managing website updates via WordPress CMS
🎯 Planning and executing performance marketing campaigns across Google Ads, Meta Ads, Tiktok Ads with a focus on conversion-driven campaigns for restaurants, bars, and a direct-to-consumer pizza brand
📊 Creating monthly performance reports using data from Google Analytics 4 and Meta Ads Manager


 

📍 Living, Learning & Growing in Bangkok’s F&B Scene

Fuelled by a deep curiosity about Thailand’s F&B and hospitality landscape, May also produced her industry research as part of her thesis project.

Download your FREE Thailand Hospitality & F&B Trend Report 2025
This self-initiated report reflects her passion for uncovering consumer insights, brand activations, and creative marketing strategies across the hotel and restaurant sectors.

May Phoo Pan full stack marketer
What's the brands May worked for?

May worked on both Brands-side & Agency-side in her career

Worked for F&B sector and the education sector when working in Thailand.

May has a passion to challenge herself in e-commerce brands & SAAS brands, where she has to work closely between the product team, sales team & marketing alignment. 

Recommendations for May

Nan

Full Stack Marketer & Trainer

May Phoo Pan at B360 Agency excelled in account management, demonstrating strong leadership and expertise across PR, digital, influencer, video production, and agency strategy, significantly driving revenue. She strategically managed over 30 global brands (SAMSUNG, HUAWEI, HONOR, VIBER), ensuring project success through insightful communication. Her exceptional ability to balance client relationships and marketing strategy makes her a true business leader who consistently exceeded expectations. Highly recommended for senior marketing and communications leadership.

Nan Oo
Stephanie

Founder/CEO | Crackerjack Marketing

May was a student of mine in two digital marketing classes.

May's passion for marketing and advertising was evident as she led her teams in marketing planning and presentations. She was extremely helpful to her other classmates, and very engaged in university life outside of class. From my modules to her final capstone, she's shown her expertise as a digital marketer in both strategy and execution. I would recommend May to any marketing organization and I'm confident she will continue to be extremely successful in her career.

Stephanie Schwab
Patricia Galea

Digital Marketing Professor | Habour.Space Institude of Technology  & UCLA

May enrolled in my Digital Marketing for Start Ups course at HSU in Bangkok. May is a very talented and motivated marketing professional. She has remarkable enthusiasm for the industry and impressive marketing knowledge. I clearly remembered how she enthusiastically participated in all the classwork, assignments and group discussions. Her ability to apply theoretical knowledge to practical situations was truly impressive during her capstone presentation.

Patricia Galea
Ma Myay Oo Khin with light blue

Head of Marketing | SAMSUNG MYANMAR

I have known her since her career start. She has always been reliable, goal-oriented and result-driven agency-side marketer.

Myay Oo Khin