Digital Ads Alone Don’t Grow Restaurants — Balancing your Brand Strategy & Marketing Strategy is 

Handled 20+ f&b brands in Bangkok

In 2024, May relocated to Bangkok to pursue academic and professional growth in the heart of Southeast Asia’s thriving hospitality hub.

May has performed as a full-time role as a Digital Marketing Manager at Soho Hospitality Bangkok, 20+ brands served. From in-house brands to client restaurants. Deep understanding of Thai consumer behavior, tourists behaviours, local competition dynamics, and what actually works in different regions depending on the tourism seasonality, as F&B is connected to tourism and hospitality.

I have conducted research on the marketing trends that happened in Q1, Q2, Q3 2025 and crafted as report.