The influencer marketing landscape in Myanmar continues to evolve rapidly, with creator compensation reflecting the growing impact and sophistication of social media campaigns. As brands increasingly recognize the value of influencer partnerships, understanding current market rates has become crucial for effective campaign planning.
This comprehensive guide draws from my extensive experience managing over 60 influencer marketing campaigns across Myanmar's leading digital and advertising agencies from 2018 to 2024.
The pricing insights shared here represent actual market data gathered from successful campaigns across various industries and platforms.
Before delving into specific rate structures and pricing tiers, it's essential to understand Myanmar's unique social media ecosystem, which directly influences influencer compensation and campaign effectiveness.
Most Used Social Media Platforms in Myanmar
Facebook Data - Myanmar
User Demographics: Predominantly used by all age groups, with a strong presence among users aged 18-34.
Gender Distribution: Roughly equal usage between males and females.
User Based: Approximately 18.5 Million
Instagram Data - Myanmar
User Demographics: Popular among younger audiences, especially those aged 18-24.
Gender Distribution: Slightly more female users compared to male users.
User Based : Approximately 1.75 Million
TikTok Data - Myanmar
User Demographics: Rapidly gaining popularity among Gen Z (ages 16-24).
Gender Distribution: Usage is fairly balanced, though some reports indicate a slight female skew.
User Based : Approximately 18.5 Million
YouTube Data - Myanmar
User Demographics: Widely used across various age groups, particularly among those aged 18-34.
Gender Distribution: Generally balanced but can vary based on content type.
User Based : Approximately 8.5 Million
Data resource : Myanmar Digital Marketing Landscape 2024 , Digital 2024: Myanmar
Thus, it is obvious that to reach younger generation like late Millenials and GenZ , the brands should be choosing TikTok and Instagram over Facebook in general for KOL marketing activities.
Viber (Messaging App) Data - Myanmar
Although Viber is not a social media platform, it is one of the most popular messaging apps in Myanmar, alongside Facebook Messenger and WhatsApp.
The platform allows top influencers and celebrities in Myanmar to open “Broadcasting Channels” to interact with their fans in their channel closely.
User-based : over 12 million users
Age group : 20 - 34 years old are dominant and active on the platform.
With the massive number of users on the Facebook platform, it is the most popular social media platform for influencer marketing campaigns in Myanmar.
Around 75% of Myanmar consumers spend time engaging with influencers and content creators actively on all social media channels.
Brands in the Gaming, Mobile, Fashion, Beauty, and Food & Drink sectors spend the most influencer campaign budgets in Myanmar.
Classification of Influencers based on their follower numbers
|
Class of Influencer |
No. of followers |
|
Nano-influencers |
1K-10K |
|
Micro-influencers |
10K - 50K |
|
Mid-tier influencers |
50K - 500K |
|
Macro influencers |
500K - 1M |
|
Nationwide influencers |
1M above |
On Facebook & Instagram platforms, the fees per post content might be as follows.
|
Class of Influencer |
No. of followers |
Fees |
|
Nano-influencers |
1K-10K |
Lower than 300,000 MMK (photo) |
|
Lower than 300,000 MMK (video) |
||
|
Micro-influencers |
10K - 50K |
300,000 ~ 400,000 MMK (photo) |
|
300,000 ~ 550,000 MMK (video) |
||
|
Mid-tier influencers |
50K - 500K |
800,000 ~ 1,600,000 MMK (photo) |
|
800,000 ~ 2,500,000 MMK (video) |
||
|
Macro influencers |
500K - 1M |
1,000,000 ~ 1,200,000 MMK (photo) |
|
1,000,000 ~ 1,800,000 MMK (video) |
||
|
Nationwide influencers |
1M above |
2,000,000 MMK ~ above |
It might be a different case on the TikTok platform as the content creators who have a high number of followers are mostly not professional influencers and they are just platform enjoyers although they own influence in their niche audience. A Sweepstake campaign might be very relevant to initiate with these TikTok viral content creators.
Factors that might affect the Content Creation fees are
- Content type
- Platforms
- Product (alcohol products are normally higher than usual rate)
Note : Most of the cost here are averaged based on data of different influencers in a range and thus, there might be differences when you inquire the specific influencer.
